Project:
massArt:DesigningaDigitalIdentityThatCelebratesKolkata’sDurgaPujaArt&Culture
- Services Provided :
- Web site
- Social Media
- Branding
- Industry :
- Cultural & Arts
Project Overview
“massArt is an organisation dedicated to preserving, showcasing, and promoting the rich artistry behind Kolkata’s iconic Durga Puja pandals. Ethical Den partnered with MassArt to build a dynamic digital presence that captures the scale, craft, and cultural impact of this world-renowned festival.
Our focus was to create an immersive, information-rich platform paired with a structured social media system — enabling massArt to reach global audiences while honouring local artisans.
Website Design & Development (UI/UX)
Design Philosophy
The website was designed to feel immersive, cultural, and visually powerful — reflecting the artistic excellence of Durga Puja.
Key UI/UX Elements:
- Bold visual storytelling using high-impact imagery and festival colours
- Clean section architecture for easy access to statistics, history, events, and art installations
- Grid-based layouts to balance content density with clarity
- Modern typography scale highlighting cultural narratives and key insights
- Responsive design ensuring smooth experience across mobile, tablet, and desktop
- Optimised performance for image-heavy pages showcasing pandals and artwork
Experience Goals:
- Inspire curiosity
- Highlight artisan work
- Provide authoritative information on Durga Puja art
- Create a global-facing digital archive for Kolkata’s cultural heritage
The final result is an engaging, museum-like digital experience with the simplicity of a modern interface.
Outcome
Ethical Den delivered a complete digital ecosystem that elevates massArt as a leader in promoting Durga Puja art and culture.
From a clean, immersive website to a visually consistent identity, every element is designed to preserve tradition while presenting it through a modern, accessible UI/UX lens.
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Laljhal
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